Higher Education Consulting
Aura has supported higher education institutions of all types, with work that encompasses virtually every element of strategic growth planning and execution, ranging from student experience to campus expansions to new program development.
Our Higher Education Clients
Navigating the changing landscape of higher education. We assist universities and education service providers in achieving sustainable growth and academic excellence.
Examples of Our Work
Public Private Partnership
Client: University of Glasgow
Aura developed the management of a public/private partnership designed to leverage Kaplan’s browser-based educational interventions to market in collaboration with a leading provider of specialized educational services.
Work resulted in the creation of the Institute for Global Professional Communication as the lead for public/private collaboration.
Brand & Message Hierarchy
Client: Large research university
Aura rebuilt a messaging framework focused on designing new sub-brands for a university. The university, based upon primary research across 14 key domestic markets and Asia, to attract the highly diverse student body of the client.
New messaging framework supported university leadership as they modified the strategy to pursue acquisitions and new market expansion.
Identified the Fundamental Basis for Differentiating the Institutional Brand
Client: Regional online university
Aura designed a five-stage integrated methodology to identify a university's high-impact program and marketing attributes.
Tested Dynamics of a “Tuition Guarantee” and Recommended New Bachelors & Masters Tuition
Client: National online university
Aura conducted an omnibus opinion research for one of the largest online universities in the world.